Business.site Google

Business.site was a free, auto-generated website that Google handed to any verified local business. The site was published on a subdomain like yourbusinessname.business.site and pulled its content straight from your Google Business Profile — name, phone, address, hours, photos, recent posts. You could not edit the design or add custom pages. It was a simple, bare-bones page, intended as a quick online presence for businesses without a proper website. Google announced the end of support in early 2024, and since March 2024, those addresses redirect to the corresponding Business Profile page. I have seen many business owners who never realised they had such a site and are now confused by the redirect. For local SEO, this feature is now a legacy item. You should not rely on it for any ranking benefit. The Google Business Profile itself is the primary local presence, not the auto-generated site. If you have old citations pointing to a business.site URL, those need to be updated. This is not a CMS, and it never was meant to be a full website replacement. I would recommend a thorough [citation SEO](/citation-seo/) cleanup to remove any lingering references.

Business.site matters today only in three specific scenarios. First, if you are cleaning up old citations or backlinks that point to a business.site URL. Those links are now doing nothing for your SEO — they land on a redirect page. I have seen local directories that still list a business.site address from 2022. That is a missed opportunity to point to your actual website. Second, if you are auditing a legacy client who had a business.site site and you are evaluating their citation profile. You need to identify and replace those URLs. Third, if you are researching whether Google still offers a free website option. The answer is no, and you should not waste time looking for it. The redirect from business.site to your Business Profile is a 301, but it does not pass meaningful link equity because the source page never had substantial authority. For a new business, completely ignore this feature. Focus your effort on building a proper website and optimising your [Business Profile](/business-profile/). I would also recommend running a [local SEO audit](/local-seo-audit/) to catch any lingering references, and following a [local SEO checklist](/local-seo-checklist/) to ensure your profile is complete.

I used to treat business.site as a genuine ranking factor. Around 2020, I told a client that having a business.site site gave their Business Profile a small relevance boost because it created an additional Google-owned page that referenced their NAP. I was wrong. I have since checked dozens of local profiles with and without a business.site site, and there was no correlation with local pack rankings. The site was never a signal. I also thought it was a useful fallback for businesses that could not afford a website. Now I believe a one-page website on a proper domain is far better, even if it is basic. Google's decision to kill the feature confirms that it was not a priority. I also underestimated how quickly the redirect would happen — many businesses lost their simple site overnight without warning. That taught me not to rely on free Google tools for long-term presence. For current [local SEO](/local-seo/), the lesson is clear: invest in your own website and your Business Profile, not in a temporary subdomain. If you are a small business, consider hiring a [small business SEO company](/small-business-seo-company/) to build a proper strategy.